Advertising Policies

1. Overview


2. The advert review process

Before adverts appear on, they’re reviewed to make sure that they meet our Advertising Policies. Typically, most adverts are reviewed within 24 hours, although in some cases, it may take longer.


3. Steps to take if disapproved


4. Prohibited content


5. Restricted content


6. Video adverts

Video adverts and other dynamic advert types must comply to all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:


7. Targeting


8. Positioning


9. Text in ad images

Excessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible.


10. Lead adverts

Advertisers must not create lead adverts questions to request the following types of information without our prior written permission.


11. Use of our brand assets

For ads that feature the or Instagram brands please refer to the Brand Resource Centre and the Instagram Brand Resource Centre to review brand guidelines and download approved assets.


12. Data use restrictions


13. Things you should know

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